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EYE SHADOWS, EYE LINERS, AND MASCARAS

Eye Shadows

Chromafusion Eye Shadows

Chromafusion Eye Shadows

Chromafusion Eye Shadows

This pigment-rich, lifeproof eye shadow comes in a spectrum of sensational shades and holds strong for 12 hours.

  • Makeup artist-curated shades evaluated on extensive range of skin tones.
  • Intense color payoff.
  • Glides on easily and evenly.

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Liquid Eye Shadows

Chromafusion Eye Shadows

Chromafusion Eye Shadows

Creamy yet lightweight, this liquid shadow saturates lids with pigment-packed color in a single swipe. You can glide on a surge of stellar color with an easy-to-use applicator for brilliant, one-and-done eye looks!

  • Four celestial-inspired shades.
  • Ophthalmologist-tested.
  • Dermatologist-tested.
  • Clinically tested for skin irritancy and allergy.
  • Suitable for sensitive eyes and contact lens wearers.
  • Non-comedogenic.

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Eye Liners

Mary Kay® Waterproof Eyeliner

Mary Kay® Gel Eyeliner With Expandable Brush Applicator

Mary Kay® Gel Eyeliner With Expandable Brush Applicator

At Victoria Ruth, our vision is to become the leading provider of professional services in the industry. We aim to achieve this by delivering exceptional value to our clients and staying ahead of the curve.

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Mary Kay® Gel Eyeliner With Expandable Brush Applicator

Mary Kay® Gel Eyeliner With Expandable Brush Applicator

Mary Kay® Gel Eyeliner With Expandable Brush Applicator

The precision of a pencil meets the intensity of a liquid in one smooth gel eyeliner formula.

  • Foolproof and easy-to-apply, this versatile eyeliner lets you create beautiful fine lines for a daytime look or intensify with ease for a more dramatic look.
  • Lightweight formula glides on smoothly without tugging or pulling.
  • Dries quickly, deliverin

The precision of a pencil meets the intensity of a liquid in one smooth gel eyeliner formula.

  • Foolproof and easy-to-apply, this versatile eyeliner lets you create beautiful fine lines for a daytime look or intensify with ease for a more dramatic look.
  • Lightweight formula glides on smoothly without tugging or pulling.
  • Dries quickly, delivering an intense color payoff.
  • Long-wearing and smudgeproof.
  • Ophthalmologist and dermatologist-tested.
  • Suitable for contact lens wearers and sensitive eyes.

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mascara

NEW! Great Heights Mascara Maximum Length

NEW! Great Heights Mascara Maximum Length

NEW! Great Heights Mascara Maximum Length

Bring out that sparkle in your eyes with our best lengthening mascara yet! This lightweight, buildable formula offers significantly longer-looking lashes with each coat and 75% longer-looking lashes with three coats.

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Lash Intensity Mascara Maximum Volume

NEW! Great Heights Mascara Maximum Length

NEW! Great Heights Mascara Maximum Length

Magnify. Maximize. Multiply the look of your lashes. The Lash Intensity Mascara is our most volumious mascara yet. 

  • With 200% more volume, it’s like adding the thickness of two lashes onto every one; plus, get 84% longer-looking lashes!
  • Special Double-Impact™ brush designed to plump while combing through to lengthen the look of lashes.
  • Mineral-rich, high-impact pigment envelops each lash in a perfect shade of black.

The brush is big, so if you have smaller eyes, you may find you like one of our other mascaras better. But, remember, we have a 100% satisfaction guarantee, so feel free to try it!

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Fanorama Mascara Fan Out

NEW! Great Heights Mascara Maximum Length

Ultimate Mascara All-in-One Boldness & Volume

Catch everyone’s eye with a pair of ultrafluttery and fully fanned-out lashes. Use the three unique application zones – coat, comb and fan out – on the all-new brush to lift, separate and perfectly place each lash.

Its zigzag design covers your lashes in the iconic Lash Love Fanorama® formula, while staggered rows of the soft, silicone bristles push as much pigment-rich mascara into lashes as possible. 

  • Use the hour-glass side of the brush to coat.
  • Use the rounded side of the brush to comb.
  • Use the fan on the tip to get into the corners for those hard-to-reach lashes.
  • Dermatologist-tested.
  • Ophthalmologist-tested.
  • Tested for skin irritancy and allergy.

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Ultimate Mascara All-in-One Boldness & Volume

Ultimate Mascara All-in-One Boldness & Volume

Ultimate Mascara All-in-One Boldness & Volume

  • A Mary Kay Best Seller
  • Volumizing
  • Flake-, clump- and smudge-resistant.
  • Ophthalmologist-tested; suitable for contact lens wearers.
  • In Black Brown or Black

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Waterproof Mascara Smudge-Free Looks

Ultimate Mascara All-in-One Boldness & Volume

Waterproof Mascara Smudge-Free Looks

Lash Love® Waterproof Mascara defines, defends and delivers voluminous lashes, strengthening and conditioning them without an overdone look.

  • Unique sculpted brush separates lashes.
  • Suitable for sensitive skin and contact lens wearers.
  • Fragrance-free.
  • Ophthalmologist-tested.
  • Flake-, smudge- and clump-resistant.​

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Lash Love Mascara High Definition

Ultimate Mascara All-in-One Boldness & Volume

Waterproof Mascara Smudge-Free Looks

Love your lashes with the mascara that defines, defends and delivers four times the volume while looking naturally flawless, soft and healthy. The flexible, sculpted brush separates and coats lashes.

  • Flake-, Smudge- and clump-resistant.
  • Mary Kay Panthenol-Pro Complex® helps condition lashes and helps defend against breakage.
  • Fragrance-free.
  • Ophthalmologist-tested and suitable for contact lens wearers.
  • Water-resistant formula.

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Volumizing Brow Tint

Mary Kay® Volumizing Brow Tint features long-lasting color a

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Precision Brow Liner

Clear Brow Styling Gel

Clear Brow Styling Gel

Mary Kay® Precision Brow Liner features a retractable, no-sharpening-needed microtip to line, define and fill in brows with hairlike precision.

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Clear Brow Styling Gel

Clear Brow Styling Gel

Clear Brow Styling Gel

Get the laminated brow look at home with the extreme hold of this Clear Brow Gel formula. Lift, tame and sculpt brows to achieve your ideal style without the salon commitment.

The lightweight formula helps control and define your brows without any uncomfortable residue, while the included mini brush allows you to tame and shape. No matter what brow look you like — from fluffy and feathered to groomed and sleek — you can change it up from day to day.

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want to try the best eye makeup remover?

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